Doctor Online Marketing Education

Helping physicians use new media techniques to help build their practice

This is a free resource for doctors and physician practices to use to learn about online marketing and social media.

Members

  • Maria Pittman
  • rebeccabw
  • Christopher Boyer
  • Jennifer Badding

Groups

 

Blog Posts

Christopher Boyer

How many online doctor ratings sites are there?

There are currently 45 "trusted" online ratings sites - and many of them offer physicians an opportunity to claim their profile and update the content.



Find more videos like this on Doctor Online Marketing Education


Not sure which online ratings sites to claim? Simply Google your physician name (add "MD" or "Dr." to the search), and focus on the top ten… Continue

Posted by Christopher Boyer on December 8, 2009 at 3:19pm

Christopher Boyer

Online Ratings are actually helpful for doctors

Subjective, open ended online ratings websites that allow anonymous users to rate and post comments about their doctors are actually a good thing for physicians. This, despite the objections:

• “Only disgruntled patients will complain - and they'll negatively slant people's perception of the care that I typically provide”
• “I could just have my friends go out and "game the system" and give me positive reviews”
• “What do patients know anyway? Providing health care is a complex process”
• “I am… Continue

Posted by Christopher Boyer on November 11, 2009 at 12:31pm

Christopher Boyer

Managing your Physician Online Reputation

It is understandable that physician's are reluctant to accept that online reviews and discussions about them are valid, let alone helpful. But one thing is clear: avoiding online ratings can be a detriment to a physician practice. In the long-term this means that they run the risk of ultimately losing their ability to engage with their patients in an open, transparent way (and their patients will seek other care providers that will listen). Just what is the lifetime value of a patient to your pr… Continue

Posted by Christopher Boyer on November 11, 2009 at 12:30pm

 
 

Latest Activity

January 13
rebeccabw is now a member of Doctor Online Marketing Education
January 13
Christopher Boyer added a blog post
There are currently 45 "trusted" online ratings sites - and many of them offer physicians an opportunity to claim their profile and update the content. Find more videos like this on Doctor Online Marketing Education Not sure which online ratings…
December 8, 2009
A video by Christopher Boyer was featured
01:18
To many doctors, the number of online ratings sites are overwhelming. What is a physician to do? The key is managing your online reputation by claiming ownership of your profile. Don't know which ones to do? Google your name, and make sure to claim…
December 8, 2009
Christopher Boyer added a video
December 8, 2009
November 13, 2009
Jennifer Badding is now a member of Doctor Online Marketing Education
November 13, 2009
Doctor Online Marketing Education now has chat
November 11, 2009
 

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